Query cooking is the art of tweaking how queries to achieve more satisfying results. Most time what you get out of the box will not be satisfactory. When Goggle changes is query cooking formulas many web based shops can become black listed and subsequently go out of business.
In terms of quality control for an information retrieval system are three primary modes of failure.
When running a query your users will quickly distinguishes between exact results and approximate ones. The different levels of relevance in a typical search scenario in decreasing order are:
Items seven and eight namely noise and static will invariably creep into the results above. However using different query cooking techniques in this cookbook one hopes that for the most part the noisier results will not be viewed by users as they will be out-ranked by more precise results.