A highly focoused marketing effort of limited duration and specific goals.  Usualy a specific type of population is targeted. Interst, geographic location, age,  and other parameters are utilised to focus the marketing effort.

A search marketing campaign might last a few months, during which specific keywords might be targeted for paid search, with success measured by the number of sales made from visitors referred by the paid search engines.

However a campaign may also refer to banner ads for a specific product on specific types of sites.

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