Web Marketing Theory & Practice

I had the fortune to work in the I.T. department of one of the leading web marketing companines in Israel. During my tenure their main market - Gaming experienced serious upheavals. Eventualy I moved on but I have been able to draw on my experience to do both traditional and web based marketing elsewhere. 

Web Marketing for Information Specialists.

I have seen Web based marketing revolutioniezed at least twice I my school days in Bar Ilan. What I had learned is better described as Infomation marketing but in the real world there is a greater need for people who under stand how marketing and technology come together. This type of material is naturaly more accessible to information specialists. I created this resource center to share some of my experiences and get some feedback.

As a discipline, web marketing, may be considered within the domain of the information specialist. Without wishing to downplay the significance of experience and training in traditional marketing, on the web both planning and execution of a successful marketing campaign emphasises information centric skills. The rise of web 2.0 technology and the plethora of social web sites we marketing has come full circle allowing managment of bussiness direct contact with thier clients. It is there that the boys are seperated from the men.

The New Cash Cows

Few of these websites have been able to cash in on thier social side. Most of the new social websites Many new companies ha

 It draws an knowledge and skills that  perceives the web as a venue. When practiced effectively large amount of people can be reached using a limited amount of resources. Primarily the job of web marketing is to transfer people from one click stream to another click stream.