The Discipline of Web Marketing

Having had the fortune to work for several months in the I.T. department of a web marketing company, I have decided to create a resource center. Web Marketing has advanced in the last five years since I took a course on the subject that this material may well be of interest to other information specialists.

As a discipline, web marketing, may be considered within the domain of the information specialist. Without wishing to downplay the significance of experience and training in traditional marketing, on the web both planning and execution of a successful marketing campaign emphasises information centric skills while at the same time reduces the focus on person to person interaction.

 It draws an knowledge and skills that  perceives the web as a venue. When practiced effectively large amount of people can be reached using a limited amount of resources. Primarily the job of web marketing is to transfer people from one click stream to another click stream.